Thursday, April 14, 2011

Picking the Perfect Paint Color: There's an App for That

Today's WSJ talks about how paint manufacturers, including Sherwin-Williams, Olympic and Benjamin Moore, offer free apps that let consumers photograph anything—a throw pillow, a piece of china, the ocean—and instantly find the company's closest matching shade, as well as a palette of complementary accent and trim colors.

The apps often work on multiple devices, including the iPhone, BlackBerry and Android smartphones, as well as the iPad.