With the proliferation of products being pitched as "green," there's been a surge in the number of third parties offering eco-labels as validation, as I discuss in yesterday's WSJ story. By one count, more than 300 labels exist putting their seal on everything from coffee and wood to cosmetics.
As such, some are exploring whether there should be an "Eco-Label" run by the federal government, including Sen. Dianne Feinstein of California. Meantime, the free market isn't waiting around and retailers are adopting their own label programs.
Drawing by Michael Witte for The Wall Street Journal.