Even in the economic downturn, continued momentum in the green building movement on several fronts indicates more mainstream demand.
In today's WSJ Developments blog, I wrote about the opening of the new Green Depot store in Manhattan. I visited the store prior to its opening; its like a 3,500 eco-Home Depot boutique, complete with a no-VOC (volatile organic compound) paint bar where you can get any color mixed, refillable non-toxic cleaning solution soda fountain station, organic children's bedding and all sorts of green, non-toxic building materials -- insulation, flooring, cabinets -- under one roof.
In the post, you'll find links to other sites really reaching for the consumer as opposed to the builder.